{"product_id":"hometown-honey-crewneck-lane-seven-brand","title":"Hometown Honey Crewneck - Lane Seven brand","description":"Light, calm, and quietly confident — this crewneck settles into your routine like an old friend. The soft midweight fleece and clean lines carry a gentle, natural look: subtle front script and a delicate botanical on the back that reads like a private reminder to pause and notice. Wear it on slow mornings with coffee, on long drives between towns, or layered over a tee for weekend walks. The structured seams and ribbed collar keep the shape through repeated wear, while the tear-away label and soft interior make it feel lived-in from day one. 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